FreshWear
Branding & Product Photography
I was assigned to create a magazine. The expectations of this brief included subject selection, branding and content creation.
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431da116667bcbf11989b56_magcover.png)
I decided to create a footwear magazine. As the main purpose of this magazine is to provide the readers with news andupdates related to the footwear industry, I decided to name it as Freshwear. When it came to designing the logo, I searched for a font that contain a combination of rounded body and sharp edges in order to match the magazine agile identity.
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/64347afc6b161b62e680f3d0_freshwearLogo.png)
After defining the brand identity, I went on to creating the magazine content. As the brand itself says fresh-wear, I wanted to create a photography direction that can be timeless, clean and give that fresh feeling.
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431dc069d91c607a2c27045_BlueBigOcassion-2.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431dc06443cd2ecc6936c17_BlueBigOcassion-4.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6437e5f692e968e86419b622_greenNikes-4.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431df0692ccec7b2620882d_greenNikes-3.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6437e6ad841ff60e013887eb_RedJs-3.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431da7acbc3b757ce556f8f_RedJs.png)
Once the photography style was accomplished, I started working on how the info this magazine provides can be displayed across page layouts. I used inter family font for the headers and body text due to its clarity, readability and versality.
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431e08c9d91c6849bc2dcc7_MagazineBothCovers.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431e62e637d392e8accfc86_DoublepageLayout.png)
![](https://assets-global.website-files.com/642d15f534d7f385f4374c9c/6431e62e3030fd5b60c408c8_doublepagespread.png)